Reviewed July 2026
ActivTrak and Insightful both track how your team works, but they are built for different jobs: ActivTrak is best for analytics-heavy orgs that want workforce bi dashboards, while Insightful suits ops teams that want clean workforce analytics with screenshots. Here is an honest side-by-side — plus a third option, FocusUp, if you want the tracking to turn into daily improvement instead of dashboards.
| Feature | ActivTrak | Insightful | FocusUp |
|---|---|---|---|
| Price from (per seat/mo) | $10 | $8 | $4.90 |
| Free plan | Limited | No | Yes (3 seats) |
| Screenshots | Optional / blurrable | Yes | Optional / blurrable |
| Daily AI coaching reports | No | No | Yes |
| No stealth mode (transparent only) | No | No | Yes |
| Members see their own data | Partial | Partial | Yes |
| Platforms | macOS, Windows, Web | macOS, Windows, Linux, Web | macOS, Windows, Web |
Free for 3 seats · 14-day AI Coach trial · No credit card
On list prices, Insightful starts lower ($8/seat/mo) than ActivTrak (from $10). For reference, FocusUp is free for up to 3 seats and starts at $4.90/seat/mo after that.
ActivTrak is built for analytics-heavy orgs that want workforce bi dashboards, while Insightful targets ops teams that want clean workforce analytics with screenshots. ActivTrak leads on workforce analytics: dashboards, benchmarks and a conversational BI assistant. It is pull-based — you query dashboards — and can run without the employee seeing it. Insightful (ex-Workpuls) offers clean workforce analytics, screenshots and productivity labeling. Reports describe what happened; turning that into behavior change is left to managers.
Neither ActivTrak nor Insightful writes daily AI reports. FocusUp generates a private daily coaching report for each member and a team digest for managers from the same tracking data — free for up to 3 seats.